How to Market a Listing on Real Estate with Instagram

Instagram’s simplicity and focus on photos make it a great platform for real estate agents to share listings. Agents who don’t know how to use the platform might not be familiar with what photos to post. A simple listing photo with an address and description won’t get you much attention. It is important to create a story about the listing, and to share multiple photos.

Open houses are the best way to “Instagramme” your listings. Here are seven different photos you can use to share your open-house story.

Take a photo

A “selfie” photo is one that you take of your self. You can take a selfie in front of the sign, your car or at the front door. You can caption it with something like, “Excited to host an Open House at 12345 Main Street.”


Your favourite room

Make a photo of the room you love. Ask your followers Instagram kaufen to picture themselves living in the room. If your favorite room is the bathroom, then you might say, “Can you picture coming home after a long day and being able to soak in the tub?” Glorious!”

Your favorite outdoor feature

Photograph your favorite outside space. Encourage your followers to picture themselves in the space. “Check out this built-in BBQ. This home is perfect for hosting summer barbecues.

Let other agents know you are interested.

A shoutout is a referral via social media. A shoutout is a social media referral. If you are a friend of a real agent, take a photo with them and include a caption. You could write something like “Look who came by my open house today!” Thank you for inviting your buyers to @realestateagent

Share your “to-do list. “

Post a photo of the things you have to do in preparation for an open house. This will give people an idea about the services you offer when hosting an open-house. To help people prepare for open houses, you can share the owners’ to-do list.

Tools of the Trade

Are you a regular visitor to open houses with a particular water bottle? Are you a baker or do you bring flowers in vases? Take a photo of your items. You can caption it with something like, “Here’s my open-house survival kit!”

Let the owners have all the fun

Take a photo of the homeowners if they are available. Ask them to tag you and share the photo to their Instagram.

It’s easy to use Instagram and it is a great platform for agents who don’t know how to use social media to market their listings. You can make your next buyer with just a few clicks on your smartphone camera and some clever captions.